• Elliot Figueira

Disclaimer: This is a sponsored post. Loch Effects sent me a free pair of sunglasses in exchange for writing this article.


I previously talked about Loch Effects in my list of "best #sunglasses made in Canada," and I've been keeping my eye on this #Canadian #eyewear brand ever since. A while back, Loch Effects came out with a totally new product line made from #sustainable, #plant-based plastic. Although this brand certainly made a lot of waves with its wooden frames, their new plant-based shades are definitely worth checking out.


The Try-On Kit


Loch Effects were good enough to send me a couple of pairs to try out. Unlike most of the other brands that make their sunglasses in #Canada, these guys actually give you the option to try on up to three different shades at home before you make your final decision. You can keep the sunglasses you like and send the other ones back with no extra fees or shipping costs. It's definitely a nice option, especially if you can't find these sunglasses at a local store near you.


I'm the kind of person who can never seem to decide between "wild" styles and a more classic, understated aesthetic. I think a lot of people out there are probably in the same boat. It's tough to choose between an "out there" pair of shades and a more timeless option. Can you really pull off that crazy look, or should you play it safe with a more toned-down silhouette?


This dilemma is exactly why a try-on kit is such an awesome idea. As you can see, I ordered two different sunglasses that are on completely different ends of the spectrum.


On the one hand, we have the Hodki, a round frame with fully circular lenses. Loch Effects lets you choose between a wide range of frame colors, from polished black to totally transparent crystal. I went for crystal, opting for a totally modern look. I also chose green-colored lenses.


On the complete other end of the spectrum, we have the Doyen. With polished black frames and dark grey lenses, these shades epitomize classic, understated style. Hop in a time machine, go back to the 50s, and no one will bat an eye.


Thanks to the try-on kit, I was given two solid options. I knew that I wanted to at least try to pull off the Hodki. But if it didn't work out, I'd still have the safer option of the Doyen to fall back on. As it turned out, I felt like the Hodki suited me much better - but I probably wouldn't have had the courage to grab these shades if I didn't have the chance to try them on at home. This just goes to show that sometimes crazy sunglasses are easier to pull off than you think. Or maybe not. Either way, Loch Effect's try-on kit lets you take that risk with confidence.


Sustainable Sunglasses


Just like their wooden frames, these sustainable, plant-based sunglasses are completely made in Canada. Right away, you can rest assured that these were made in a place with fair labor practices, strong #ethical principles, and a decent living wage. As far as sustainability goes, these sunglasses are totally #biodegradable. This means that they'll fully break down whenever they end up in a landfill (hopefully never) with zero impact on the planet.


The Technology


The sustainability factor is clearly something to keep in mind, but the sunglasses themselves are amazing purely from a technical standpoint. The plastic material is quite comfortable, and the sunglasses fit snugly without slipping around, especially when you can choose between a number of different sizing options. The #polarized lenses are also quite impressive, and they block out a significant amount of sunlight while still keeping your vision cheery and bright.



Finally, the price is pretty solid as well. As of this writing, Loch Effect's plant-based shades are 20% off, making them the most #affordable sunglasses that are made in Canada (that I could find). If you want to support a sustainable, ethical eyewear brand that makes everything in Canada, I definitely recommend checking out Loch Effects.





One last thing: I'm giving away the Doylens. All you need to do is follow this link, subscribe to my new Instagram account, and follow the instructions you'll find there.

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  • Elliot Figueira

Winter is coming, and you know what that means... time to dig your #toque out of the closet and build your entire outfit around it. But wait... what if you don't have a toque? Perhaps it's lost deep in the crevasses of your couch or forgotten one tragic day on the bus. Whatever the case may be, it's tough to get through the cold months without this crucial #accessory - whether you live on the relatively warm west coast or way up north.


This #Canuck staple becomes even more #Canadian when you grab one that was actually made in #Canada. Trust your fellow citizens to craft a toque of exceptional quality, and you can brave even the most discouraging blizzards. In case you weren't aware, toques made in Canada do exist, and there are actually quite a few brands that are neck-deep in the toque manufacturing trade.


A few notes - Nowhere in this blog will I be referring to toques as "beanies." The correct Canadian term is "toque," and this is a Canadian blog. Secondly, I'll be steering clear of wool, merino, cashmere, or any other fabrics that come from animals. Finally, I haven't had the chance to try all of these toques myself, but I plan to eventually provide a personalized review for all of the options below. Watch this space!


1. Raised by Wolves


Raised by Wolves has been making toques ever since its inception. Over the years, they've come out with a few creative designs, such as the frozen palm tree motif on this acrylic toque. Unlike a lot of other acrylic fabrics I've come across, this one is pretty lightweight and thin, while providing the same amount of warmth as a "fluffier" toque (for lack of a better word).


This particular toque also has a poofy ball (pom pom?) thing on the top, which is a nice touch if you're into that sort of thing. The thing I like about Raised by Wolves is the fact that they offer a wide range of options when it comes to toques, not just a handful of colors or one specific design.


As of this writing, the Ontario-based brand still hasn't come out with its F/W 2020 collection, but I'm sure their toque selection will be as interesting as ever when the new season finally drops.


2. Legends League



Legends League has a storied reputation in the Canadian #streetwear world, and they've been steadily pumping put toques for years. When I first laid my paws on this toque, it was immediately clear that a lot of thought and care and gone into its creation.


While it might look like your average toque, the orange shade is really incredible. It seems as though Legends League carefully releases a color palette specifically based on the seasons. This particular "burnt orange" shade really epitomizes #autumn.


As for the actual material, this one is pretty straightforward. It's thick, warm, and stretchy enough to pull down onto your ears if you really feel like bundling up.


3. Muttonhead



#Muttonhead prides itself on its hiking-inspired apparel, and many of its clothing items are made in Canada. This chunky toque is interesting because it's made out of 100% cotton. Sounds a little more luxurious than acrylic, although I'm not quite sure how it would actually feel compared to acrylic.


I'm definitely planning on testing out this toque for myself in the coming months, so check back later for more info.




4. Province of Canada



For a few years now, Province of Canada has been quietly making timeless pieces like rugby shirts, hoodies, and of course, toques. This is another toque that I haven't had the chance to try yet.


Province of Canada assures us that this toque is made from 100%, high-quality cotton. I think now is the time to point out that many of these Made-in-Canada toques look virtually identical - minus the branding.


That's not a bad thing by any means... It would just be interesting to figure out what factory actually makes the "blank" toques...


5. Taiga



Last but not least we have #Taiga, a Vancouver-based company that makes all kinds of outdoor and hiking gear. This is Taiga's 3-Way Neck Tube, a versatile piece of #Polartec #fleece that you can wear in three different ways.


There are a lot of reasons to love this particular option. First of all, the option to wear this toque as a mask is certainly a plus during #Covid-19.


In addition, Taiga is famous for using top-quality materials. This company sells the type of gear people wear when climbing mount Everest. If you're looking for a toque that'll keep you warm rather than something that'll make a fashion statement, you really can't go wrong with Taiga.

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  • Elliot Figueira

Before you get too excited, let me make one thing clear:


There aren't many options for #sunglasses made in #Canada.


I've managed to find a total of three #Canadian companies who manufacture their #shades in-house. That being said, these three brands make incredible products that deserve to be on your radar - whether you're committed to buying products made in Canada or not.


Generally speaking, products made in Canada are of a high quality, and that's important when you're shopping for sunglasses. Although buying a pair every #summer from the gas station is certainly an option, there are those of us who want sunglasses we can rely on.


If you're looking to invest in a pair of shades that can potentially last you an entire lifetime, check out these three brands:


Loch Effects



Loch Effects is one of the most interesting #eyewear brands I've ever come across. All of their sunglasses are made from wood, which seems to be a growing trend in the industry.


However, Loch Effects doesn't just use any wood to make their sunglasses. They use only #wood that has been reclaimed from the bottom of lakes and rivers in Canada. This lumber has been lying underwater for upwards of 500 years.


So why would you want to wear sunglasses made from this type of wood? Well, as any #lumber expert will tell you, wood actually begins to rot the longer it's exposed to light and oxygen. In the cold, dark, and oxygen-deprived confines of water, wood is preserved incredibly well.


It also becomes more beautiful as it absorbs the tannins and minerals found in the surrounding soil and water. Depending on various factors, the lumber can take on a distinctive shade of olive green, grey, or even gold.



Perhaps the most notable benefit of this wood in the context of sunglasses is the fact that it's extremely durable. Because Loch Effects uses old-growth #timber, the wood grains are extremely dense. Submerged wood is also apparently very hard, solidified by the process of being submerged and waterlogged for so long.


What this means is that Loch's sunglasses stand the test of time. Although other wooden sunglasses might be prone to cracking or breaking, the quality and durability of the wood used here means Loch shades are a lasting investment.


As far as style goes, wooden sunglasses are something of an acquired taste. They might not be for everyone, but the general aesthetic seems uniquely Canadian. For anyone who likes the #outdoors, earth-tones, or a down-to-earth vibe, these shades are a solid choice.


Loch Effects also deserves to be praised for their use of #sustainable, eco-friendly materials. No trees are being cut down to make these sunglasses. These sunken logs are at the bottom of lakes where no one can get them. Reclaiming them has zero impact on the #environment.


Canadian Sunglasses



Their name might not be very imaginative, and the story behind this brand probably isn't as interesting as the aforementioned manufacturer.


That being said, Canadian Sunglasses are exactly what a lot of people are looking for. Classically designed, #aviator shades with quality materials and #craftsmanship.


Made on Prince Edward Island in a factory with a long history of eyewear creation, Canadian Sunglasses is all about the #vintage #aesthetic. The cool thing about these sunglasses is that they're not just trying to replicate the retro-cool styling of decades past. They are relics of those past years.


These sunglasses were actually made in 1988. The company basically found a surplus of these sunglasses and started selling them again. Some of their most in-demand shades include hand-crafted #leather detailing.


If you'd rather avoid using animal products, they also sell a "basic" model called "Rainbow Gold," pictured above. These sunglasses feature real #gold electroplating, which provides protection against corrosion and the elements.


There's also a range of lens colors to choose from, including reflective and solid variants.


At $200 each, these sunglasses are the probably the cheapest option if you want quality sunglasses made in Canada. In addition to their classic styling, this is one of the main reasons I'm grabbing a pair next summer.


Fellow Earthlings



Fellow Earthlings makes gorgeous #designer sunglasses in Canada. With a notable footprint in the fashion industry, these shades have enjoyed a lot of attention from mainstream media, including Fashion Magazine and the CBC.


They're actually produced in the same factory as the aforementioned Canadian Sunglasses - a small plant called "Tannereye." The two brands are under the same umbrella, and they rightly brag of returning a once thriving eyewear industry to #PEI.


In contrast to the vintage-focused brand Canadian Sunglasses, Fellow Earthling shades are produced today in small batches from cellulose acetate. You might think that's just another fancy word for plastic... Maybe it is. In any case, cellulose is unique in that it's one of the earliest forms of plastic, and it's made from cotton - not oil.


In addition, all of the cellulose acetate used by Fellow Earthlings is #recycled from would-be waste products. Again, there's very little impact on the environment with these sunglasses.



There are some amazing styles and silhouettes to choose from when you visit their site. You can even customize your own pair by picking the material, the frame shape, and the lens. There's a slightly higher price point for these shades, but that's to be expected with their small-batch approach.


So why is it important to buy sunglasses made in Canada?


Consider this: 75% of all designer frames are made by the same manufacturer. This includes big name brands like Ray-Ban and #Oakley.


At the end of the day, there's nothing special about these brands anymore. They're created alongside budget names by the same people using identical machinery.


This manufacturer is also located in #China. That means three quarters of all designer sunglasses are produced in a country with questionable labor laws, a reputation for poor working conditions, and a track record for human rights violations.


I get it. Cheaper sunglasses are hard to say no to. If you need to save money, I'm not going to judge you.


On the other hand, if you think you can do better and make a positive choice for #ethical manufacturing and #sustainability, consider the three brands I've mentioned here. Remember, quality craftsmanship means that you can rely on these shades for longer.


In the long run, you'll probably end up saving more money because you won't have to constantly replace sunglasses of a continuously plummeting quality.


It's definitely something to consider.

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